Partly responsible for the e-reputation of a brand, the community manager is an expert in social networks. It strives to create and manage a community of Internet users on the Web. To do this, he enriches the Facebook page and answers questions posted on the wall or on the brand's website, regularly publishes tweets or photos on Snapchat or Instagram. He must organize himself to publish content regularly on the different competitions, games, events around a product... So much information that can be shared and enrich the community. He constantly monitors the networks to follow what is being said about the brand whose image he must defend at all costs. In the event of an attack or negative remarks, he must react and counteract very quickly to prevent the bad buzz from spreading. The enemy of the community manager? Trolls and haters who spread negative words and comments on social networks.
The community manager's objectives are to increase the and Brand notoriety of the brand or company he represents, to gain customers and to retain Advocates them. For this, all means are good: publication of videos, organization of photo
The job of a graphic designer is to design visuals intended to communicate messages through different media, such as posters, websites, advertisements or packaging. It creates graphic elements such as logos, charting and digital interfaces, ensuring that the design is aesthetically pleasing and functional. He uses software such as Photoshop, Illustrator and InDesign to create his creations. In addition to creativity, the graphic designer must be able to understand the needs of his clients and adapt his creations accordingly. He often works with a variety of teams, such as developers or marketing managers. Its key role is to translate visually the values and messages of a brand while respecting technical constraints. This job requires a good command of visual art, a sense of innovation and an ability to follow current trends.